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Privacy Policy

Last updated: February 2026

Who We Are

ForwardMax ("we", "us", "our") provides AI consulting and implementation services for businesses. This policy explains how we collect, use, and protect your information when you visit our website at www.forwardmax.ai.

Information We Collect

Information you provide: When you book a discovery call or contact us via email, we collect your name, email address, company name, and any details you share about your project.

Automatically collected: When you visit our site with cookies enabled, we collect anonymous usage data through Google Analytics (pages visited, time on site, referral source, device type, approximate location by country/region) and Microsoft Clarity (anonymous interaction heatmaps and session recordings). No personally identifiable information is captured through these tools.

How We Use Your Information

We use your information to respond to your inquiries and schedule meetings, understand how visitors interact with our website so we can improve it, and communicate with you about our services if you've contacted us. We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Cookies

Our site uses cookies only if you accept them via our cookie banner. If you decline, no tracking cookies are set. The cookies we use are: Google Analytics (_ga, _ga_*) for anonymous site analytics, and Microsoft Clarity (_clck, _clsk) for anonymous interaction analysis. You can change your cookie preferences at any time by clearing your browser's local storage and revisiting our site.

Third-Party Services

We use the following third-party services: Google Analytics (analytics — privacy policy at policies.google.com), Microsoft Clarity (interaction analysis — privacy policy at privacy.microsoft.com), Cal.com (scheduling — privacy policy at cal.com/privacy), and Vercel (website hosting — privacy policy at vercel.com/legal/privacy-policy).

Data Retention

Contact information is retained for the duration of our business relationship and for a reasonable period afterward. Analytics data is retained according to the default retention policies of Google Analytics and Microsoft Clarity.

Your Rights

You have the right to request access to the personal data we hold about you, request correction or deletion of your data, opt out of analytics tracking by declining cookies, and request a copy of your data in a portable format. To exercise any of these rights, contact us at the email below.

California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect and how it is used, request deletion of your personal information, and opt out of the sale of personal information (we do not sell your data). To make a request, email us at privacy@forwardmax.ai.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

For privacy-related questions or requests:

ForwardMax
Email: privacy@forwardmax.ai